UNEXPECTED - Event agency in Paris

150 years of innovation
for

Colgate

150 years of innovation - Colgate

Colgate's brief

Organize a party in Colgate colors for the brand's 150th anniversary and the launch of new Whitening products.

UNEXPECTED's idea

Provide lifestyle influencers and beauty journalists with an immersive, experiential party in a futuristic setting, immersing them in the Colgate world and allowing them to test the products.

150 Paris Product launch

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