UNEXPECTED - Event agency in Paris

Urban Shakers for

L'Oréal

Urban Shakers 2022

L'Oréal's brief

Create a memorable party for the final of Urban Shakers, a competition for artists committed to combating sexist and sexual abuse.

UNEXPECTED's idea

Organize the final of the competition at 104 Paris, a venue dedicated to urban culture, showcasing the artists and their work through an incredible show, alongside a jury of professionals, followed by an afterparty bringing together artists and VIPs.

900 Paris Ceremony / party

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